25% Off Pre-orders for Barnes & Noble Members
Premium Members Get an Additional 10% Off their Preorders
It’s that time again! We are offering Barnes & Noble Premium & Rewards Members 25% off all pre-orders from April 17 through 19, including audiobooks and eBooks! Premium Members get an additional 10% off their print book pre-orders. *Some exclusions apply, like signed books and textbooks.
B&N will be messaging this very special promotion across all national channels, including the homepage, emails and social media. With publishers and authors leveraging support with fans and followers alike, we are confident that we will build excitement and pre-orders for the amazing publishing already coming this year.
Details
• Dates
o Dates: 4/17/24-4/19/24
• This offer is valid for Rewards & Premium Members
o Premium Members get an additional 10% discount
o Non-Members and/or Members of the prior membership program must enroll in either Rewards or Premium to take advantage of the pre-order discount
• URL (authors are encouraged to drive traffic to their books specifically, but below are three landing pages that show the breadth of the selection)
o Main landing page:
https://www.barnesandnoble.com/b/books/_/N-26Z29Z8q8
o eBook landing page:
https://www.barnesandnoble.com/b/25-off ... N-2vsyZ8qa
o Audiobooks landing page:
https://www.barnesandnoble.com/b/25-off ... syZ1z0v0e6
• Coupon code (for checkout)
o PREORDER25
• Hashtag: #BNPreorder
• B&N Social Channels
o Facebook – 1.9 million followers
o Instagram – 926k followers
o Threads - 173k followers
o YouTube – 28.8k followers
o TikTok – 227.7k followers
o X – 310.1K followers
• Nook Social Channels
o Nook Facebook – 709k followers
o Nook Twitter – 73.2k followers
o Nook Instagram – 3,034 followers
o Nook Threads – 1,156 followers
Publisher & Author Creative Production Guidelines
This is just a guide! Authors should feel free to speak to this sale in a way that feels most natural to them. Don’t forget to tag B&N's socials for amplification! And please be patient, while we try to see everything we’re tagged in, we don’t always.
Videos
• Tips
o Feature stacks or piles of books arranged around the author for visual interest
o Highlight any special features in the edition (e.g. B&N Exclusives)
• Sample Video Script
o This is not a test: Barnes & Noble Rewards and Premium Members get 25% off all pre-orders from April 17 through 19! Premium Members get an additional 10% off! What are you waiting for? Pre-order your copy of [title] now!
• Spanish Messaging
o Please use this as a guide only if this is relevant to your book and audience!
o ¡Atención! Esta no es una prueba. ¡Los miembros de los programas Rewards y Premium de Barnes & Noble reciben un 25% de descuento en compras de libros por publicarse durante la preventa del 17 al 19 de abril! ¡Además, los miembros del programa Premium obtienen un descuento adicional del 10%! ¿Qué esperas? ¡Reserva ahora mismo tu ejemplar de [title]!
o
Photos
• Photo Tips
o Feature stacks or piles of books arranged around the author for visual interest
o If you have an animal and don’t mind putting it in a shot, social will love it.
o Already have books in our store? Take a picture in front of your other titles with a hole to put in the preorder book in some way